I loved the smell! By far, the scent is the number one reason I keep putting this gloss on. I was pleasantly surprised that the gloss did provide some nice moisturizing benefits (I just moved from sunny Southern California to the cold North East, and my lips have been constantly chapped!!!). I have been a longtime user of the Hi-Shine Lip Treatment. While this new gloss doesn't stay on as long as the Hi-Shine, I love how this gloss isn't as tacky - I don't have to constantly release my hair from the gluey grips of the Hi-Shine gloss.
All-in-all, I would definitely recommend this to a friend!